Guides for finding web design and SEO clients
Step-by-step guides for freelancers and small agencies who sell websites, SEO or marketing to local businesses: where to find prospects, how to check them, how to decide who to contact first and what to say.
Finding web design clients
Finding SEO clients
Website Audit for Lead Generation: A 10-Minute Checklist
A repeatable manual checklist to review a prospect's website in about ten minutes with free tools, and turn what you find into a specific, honest first message.
How AI Overviews Are Changing Local SEO in 2026
What AI Overviews mean for local searches, Google Business Profiles and client websites, and how SEO freelancers can explain the change to local businesses.
The 2026 Google Business Profile Checklist Every Local Business Needs
Categories, services, photos, posts and reviews: the profile basics many local businesses still miss, and how to spot the ones that need help.
Local prospecting & outreach
How to Qualify Local Business Leads: A Simple Scorecard
A practical 0–10 scorecard to decide which local businesses are worth contacting first, with worked examples and the signals that mislead beginners.
How to Contact Local Businesses: Outreach Templates
How web designers and SEO freelancers can approach local businesses by phone, email or in person, with templates that start from a verified, specific reason.
Niche playbooks
How to Get Roofing Leads in 2026: 8 Methods That Work
Storm response, Google Business Profile, canvassing, shared-lead economics and building your own roofing lead list.
How to Get HVAC Leads in 2026: 8 Methods That Work
Seasonal timing, maintenance plans, Google Business Profile, commercial contracts and building your own HVAC lead list.
How to Get Bookkeeping Clients: 9 Practical Methods
Referrals, professional partnerships, local prospect research and focused outreach for bookkeepers.